"But Karl, don't you think that the focus on the bottom-line is precisely what is propagating our alienation from species being?" says Mordred. "Humans are more than just efficiency machines."

"But," Arthur says, struggling to stay float, "what's wrong with efficiency? And cogs?"

"I want to be free to bake in the morning, write in the afternoon, and, I don't know, repair bicycles in the evening, and as a cog in the industrialist machine, I cannot do that."

"I see," Arthur lies, and sips his fair-trade coffee.